As a family chock full o’ females, Feinbergs have great respect for Bad Mama Jama Business Ladies. I was reading Forbes’ Billionaires issue last week (HIGHLY recommend) and was totally absorbed by a feature on Sara Blakely, the creator of Spanx. Blakely and Spanx have single-handedly redefined the entire “shapewear” category, both from a commercial and social standpoint. For women, it’s almost as important a development as the shift from corsets to bras in the early 20th century (if you didn’t know, this was a REALLY big deal, and not just because corsets suck). Spanx is to lingerie what Kleenex are to tissues in the international lexicon of brand names. If you say to another woman “I’m Spanxed in for dear life” or “I’ve been Spanxing all winter,” they’ll know exactly what you’re talking about. They’re probably Spanxed in too.
Here are some awesome facts about Sara Blakely within the first 2 paragraphs:
- Blakely owns 100% of the private company, has zero debt, has never taken outside investment and hasn’t spent a nickel on advertising (!!!!!!!!)
- At 41 she’s the youngest woman to join this year’s FORBES’ World’s Billionaires list without help from a husband or an inheritance (makes her so much more badass)
- Her husband is a former rapper from Long Island (so cool!)
- He’s also rich, having been a cofounder of Marquis Jets (call me)
- AND he wrote the Knicks anthem “Go New York Go” (no, really, call me)
- She’s deathly afraid of flying (Marge!) and has to play Mark Knopfler’s “What it Is” for every take-off (it’s possible she’s a long-lost Feinberg)
- To save $3,000 in legal fees she wrote her own patent from a Barnes & Noble textbook (I mean, come onnn!)
- She has a great attitude about monz: “If you’re an asshole, you become a bigger asshole. If you’re nice, you become nicer. Money is fun to make, fun to spend and fun to give away.”
Sara Blakely, we salute you. SHA-WING.